What We
Do

01
Strategy

Branding

Audit

We begin by performing an audit of your current brand to understand the pillars of your company. We look for areas of improvement, sources of untapped potential, and really dig at what makes you unique among your competitors.

Market Research

We gain insight into your brand’s position through comprehensive market research, in turn understanding your competitive environment and target audience. This process allows us to explore your industry and find new streams of customers.

Strategic Plan

We hold a visual review of the most relevant and successful modern practices and brainstorm ideas – features, designs, angles, and products. Our goal is not simply to be trendy but to capitalize on the right opportunities for your brand to flourish. In our brainstorming, we make a strategic plan about the direction of the creative.

02
Concept

Branding

Positioning

In our concept phase, we define the direction and purpose of your new brand. We work with you to set emotional standards and guidelines that set up your brand for success. Whether you want to reach new audiences, create credibility or simply build awareness, we’ll help orient you in the right direction.

Personality

Next, we assemble the ideal tools to help you establish your brand. We formulate a language and verbal identity that beams with personality. Instituting these structures helps your team stay on-brand and web appropriate.

Insights

We identify matches between your brand positioning and customer needs, designing all the tools for you to attract your target audience. We develop metrics that measure brand interaction and consumer behavior to prepare your team for the future.

03
Design

Branding

Big Idea

During the Design phase, we strengthen your big idea to produce the most robust brand identity. We create a frame of reference that reflects your brand positioning and makes room for market adoption and scaling.

Concept Testing

A successful brand launch requires rigorous scrutiny to be impactful. We create prototypes and survey them on your target audience, examining how it is perceived. We check for any missed opportunities or weaknesses to ensure your brand is foolproof and beautiful.

Scaling

Once the major design tasks are completed, we begin applying the new brand to specific assets of your business. Working with feedback from the Concept Testing, we build upon existing and new assets to capitalize on the brand identity potential.